Transaction

When it's time to check out, customers want to complete the transaction securely and efficiently. The current generation of store-building software is designed to work seamlessly with an SSL secure server so the Web browser-to-Web store transaction is quite secure. Customers arn't nearly as likely to purchase online with their credit card if you don't have a secure server.

Finally, storefront software provides the customer with an immediate on-screen and e-mail receipt for the purchase. From the customer's point of view, storefront software makes searching, browsing, selecting, and ordering easy and efficient -- the precise ingredients you need to convert online shoppers to repeat customers.